A recent survey has resulted in Schwing concrete pumps being voted Number One In Brand Familiarity and Number One in Brand Use. The 2009 Brand Use Study was sponsored by Hanley Wood on behalf of their publication, Concrete Construction Magazine. It sampled qualified contractors who receive Concrete Construction and was conducted by Readex Research, who since 1947 has completed thousands of surveys for a lengthy and diverse list of clients. The margin for error was plus or minus 4.5% giving the survey a 95-percent confidence level.
Schwing scored highest in two categories: Concrete Pumps: Truck-Mounted Booms and Concrete Pumps: Trailer-Mounted. Schwing has enjoyed the Number One position for Brand Familiarity and Brand Use for each category since Hanley Wood has been conducting the survey every three years.
“This survey is a highly respected measurement that gauges contractor preferences in the marketplace. Concrete contractors demand reliable equipment that will perform, whether they are on high visibility jobs or on everyday projects in local communities,” stated Tom O’Malley, Director of marketing, national accounts and product development for Schwing America Inc.
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